When Iowa scores at Kinnick, the cheerleaders wave the I O W A flags and the fans yell I O W A from the stands. This design represents the I O W A chant with the Iowa Football Helmet replacing the O. Printed on a pre-shrunk, 90/10 cotton/poly light gray t-shirt with black ink. All of our Iowa Hawkeye designs are Officially Licensed and approved by the University of Iowa.