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When Iowa scores at Kinnick, the cheerleaders wave the I O W A flags and the fans yell I O W A from the stands. This design represents the I O W A chant with the Iowa Football Helmet replacing the O. Printed on a pre-shrunk, 100% cotton azalea pink t-shirt with black ink. All of our Iowa Hawkeye designs are Officially Licensed and approved by the University of Iowa.